Revamping Campus Lockers — Gina Portfolio

C A S E S T U D Y

From Euro to US: Changing the Locker Narrative Across Campus

The goal was to seamlessly transition a European website into a dynamic and visually captivating website tailored for the US audience. The current website didn’t establish the modern-use of lockers — a notion that is widely used across Europe. We needed to establish a fresh perspective on lockers across campus. Scroll to see the process behind the bright and unexpected website redesign.

C A T E G O R Y

UI Design + Custom Animations

T O O L S

Illustrator + After Effects + Elementor Pro

C L I E N T

Rent Your Locker

The Challenge

The project's big challenge revolved around reshaping how the US audience viewed lockers. Our conversations led us to realize that people in the US mostly thought of lockers as old-fashioned, bulky high school relics. That mindset was a major roadblock because not only did we have to highlight the Rent Your Locker platform, we also had to change the perception of college lockers.

Our goal was to break down this old way of thinking at a high-level and then showcase the user-friendly, web-based rental platform. This meant getting creative with design, highlighting the user-experience in a dynamic way, and providing clear info to help them see lockers across campus in a whole new light.

W I R E F R A M E S